The Origin Story | Tanya Scott
Portrait of Tanya Scott
The Origin StoryFeature

The Architect.

From the Coca-Cola account desk to 60 franchise locations to the stage, and the collapse that rewrote all of it.

Long before the boardrooms, there was loss. Navigating it as a child built something Tanya would lean on for the rest of her life: life can dismantle circumstances, but it cannot dictate your trajectory unless you surrender your power.

She built a corporate career as a National Account Executive with The Coca-Cola Company. Then she crossed the table. She acquired 22 Taco Bell locations and scaled that portfolio into 60 multi-unit franchise locations across Yum! Brands. For fifteen years she was the owner and the economic buyer, accountable for governance, leadership systems, hiring, and EBITDA.

In parallel she spent 23 years coaching for the Anthony Robbins Companies as one of Tony Robbins' original pioneer coaches, speaking from his stage to audiences of 14,000 and more. John Maxwell personally selected her as one of the founding 100 coaches of his coaching organization.

Collapse is not the end of the story. It can become the crucible.
Tanya Scott

Then came what she calls the million-dollar shake. A high-profile divorce and a collapse that stripped the titles away. It was not a breakdown. It was a breaking open, and it taught her the lesson every framework she teaches is built on: outer execution means nothing without internal alignment.

Tanya Scott speaking to a room
On stage · Live training
Tanya Scott seated in her study
The private room

Today she is a Performance and Transformation Architect and an ICF Master Certified Coach. She guides executives, founders, and coaches through the Three A's: Awareness, Acceptance, and Action. She is also the author of Love Is An Inside Job and the screenwriter of Final Play, a feature film in production.

Timeline of breakthroughs

Built in the order it happened.

Act IEarly resilience

Stability inside chaos

Childhood loss built an internal spine that no circumstance could dismantle.

Act IIThe Coca-Cola Company

National Account Executive

Enterprise selling at the national level. Learning how big organizations decide.

Act IIIEnterprise owner

22 to 60 franchise locations

Fifteen years owning and scaling a multi-unit Yum! Brands portfolio as the economic buyer.

22 → 60 locations · 15 years

Act IVPioneer coach

Robbins and Maxwell

23 years as an original Tony Robbins pioneer coach. Selected among John Maxwell's founding 100.

23 years · 14,000+ stage audience

Act VThe crucible

A breaking open

Divorce and collapse removed the titles. What remained became the method.

NowPerformance Architect

The Three A's

ICF Master Certified Coach guiding leaders to unshakeable lives and scalable systems.

MCC · Author · Screenwriter

Credentials

The paperwork behind the presence.

ICFMaster Certified Coach (MCC)
Anthony Robbins CompaniesSenior Trainer & Original Coach
John MaxwellFounding 100 Selected Coach
NLPMaster Practitioner
Yum! BrandsFormer owner, 60 locations
The Coca-Cola CompanyFormer National Account Executive
AuthorLove Is An Inside Job
ScreenwriterFinal Play (in production)

Final act

Ready to stop proving and start directing?

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